This January's top selling product is...FITNESS CULTURE CREATINE MONOHYDRATE!
Now you may have noticed, that this blog post is a new addition to our website. This is all part of our initiative on making sure our customers get the best, transparent and most reliable information about the supplements we sell. This Month's Top Seller blog post series is a way for us showcase and highlight the products that have been selling out the most on our website and in store.
Fitness Culture Creatine Monohydrate is 100% Pure Creatine Monohydrate. Micronised creatine or creatine monohydrate, is the most popular and researched form of creatine that people have been using for decades. Creatine is known to help improve strength, help increase lean muscle mass, and help improve muscle recovery in particular for short bursts of energy.
The benefits of creatine are:
- Can help contribute towards muscle mass & strength
- Can help contribute towards ATP production with quicker
muscle recovery - Proven to help increase physical performance.
So why has Fitness Culture's Creatine beat out similar creatine monohydrate products? Especially products such as Optimum Nutrition Creatine, Refined Nutrition's Creatine or MyProtein's Creatine Monohydrate?
Well it's quite simple really. It all comes down to price.
At the time of writing this post, the Fitness Culture Creatine Monohydrate 500g is selling at £16.99. While a similar product, Optimum Nutrition Creatine 634g is selling at nearly £35.
That's a huge £18 difference just for 100g more of Creatine Monohydrate. There's no difference in the chemical structure of the product, both of these products contain pure Creatine Monohydrate.
So why is that?
Well as we now enter the second year of the pandemic, we're seeing the affect that the pandemic has had on many industries. The supplement industry is now facing the symptoms of the current pandemic in the form of a worldwide creatine shortage. All the raw material to manufacture creatine comes from China. Due to the pandemic, supply chains in China have broken down or are suffering massive delays. Which means this raw material isn't reaching the demand of all the supplement brands who supply creatine products.
This creatine shortage affects everyone up the chain:
- The Manufacturers/Brands - who have to pay extra for the raw materials that they managed to obtain during this shortage.
- The Retailers (Us) - we have to pay the extra price increase that the manufacturers are forced to set
- The Customer (You) - And finally it means, the price is higher for you.
Now until this shortage is solved, we won't be seeing this price go down anytime soon.
But luckily for you, we got our hands on Fitness Culture Creatine Monohydrate just before the shortage, so we were able to keep it at a low price for all our customers - which proved well enough, since it became the best selling product of this month!
- Written by Nichal Aracchande